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Serum Concealer

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Tower 28 IRL

MakeWaves® Mascara Duo

MakeWaves® Mascara Duo $29

SOS Rescue Spray

SOS Rescue Spray $28

Swipe Serum Concealer®

Swipe Serum Concealer® $24

MakeWaves® Mascara

MakeWaves® Mascara $29

SunnyDays™ Tinted SPF 30

SunnyDays™ Tinted SPF 30 $32

SOS Rescue Spray

SOS Rescue Spray $28

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We're inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that's safe for even the *most* sensitive skin.

Find Your Shade

Find Your Shade

Every 😊 is different! Our makeup products comes in a range of colors so you can swipe right on your best match.

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Made in L.A.

Amy Liu

NOTE FROM AMY

I've had sensitive skin my entire adult life. Sensitive skin can take so many forms, but for me it means eczema. After 15+ years working as a beauty executive, I was frustrated that my sensitive, problem skin meant I was limited to serious brands that felt clinical (like someone in a lab coat was selling to me!)